Chanel Chardonnay

The concept

 

We all know how awkward it is to cycle through the rain, how dangerous it is when you're poorly visible in traffic and how terrible it is to hoist yourself into an unflattering rainwear. For these reasons 'SIEMIE' is coming with a rainwear line for young children and teenagers. Strikingly luminous fabric combined with tough denim. The colors and patterns of the lights can be determined and controlled by the person it-self through an app. When purchasing a product, the consumer receives a basic package of three colors. If the consumer prefers other colors or patterns they can buy them in the SIEMIE app. Because of the endless possibilities, the article remains interesting and it will last a long time. Once the garment is broken or has become too small it has to be brought back to SIEMIE. The old product will be completely recycled, and there again an entirely new product is created that the consumer can buy with  discount. In this way, the circular economy of this product remains in position. How nice and modern it is to purchase a modern, digitized product that, in addition is super playful, and also extremely durable?